We teamed up to answer this question with goal mama.
Goal Mama, is a mobile goal-setting app designed to support improved health and life outcomes for moms and their babies. This is the first app of its kind for a home visiting program and was developed exclusively for Nurse-Family Partnership moms. The HIPAA-compliant app and nurse dashboard were co-designed with Hopelab, a social innovation lab, and developed on Empower, the behavioral-science based software platform from Ayogo.
Our exceptional partners and co-developers at Hopelab and Ayogo are two organizations at the front line of health technology innovations. Together, we recognized the powerful potential technology could play in helping to further strengthen the bond between moms and their nurses.
Learn About GOAL MAMA THE APP
“Goal Mama was built to support the NFP model. It takes many components of what NFP nurses do every day—goal setting, celebrating small steps, encouraging behavior change—and puts them into an easy-to-use digital solution.”
– David Olds, Ph.D., Nurse-Family Partnership Founder
Our driving principles
Centering Moms and Nurses
Our moms and nurses have been at the center of designing Goal Mama. With the help of Hopelab, we were able to hear directly from NFP moms, nurses, nurse supervisors, researchers, funders and leadership to understand the needs and unearth what would become Goal Mama.
Deep listening and learning
Our first step was to get into the field and hear from moms and nurses.
Through a combination of in-home interviews, focus groups, and
home visit shadows we had inspiring conversations with:
- 48 NFP MOMS & 55 NFP NURSES
- 1,000 moms through an anonymous survey conducted by the NFP National Service Office
- 1,500 nurses through a web-based survey conduced by the University of Colorado Prevention Research Center
- 800 nurses through qualitative interviews conducted by the University of Colorado Prevention Research Center
Getting input early and often
After development, a pilot study of Goal Mama at five Nurse-Family Partnership sites tested its efficacy and provided information to improve the app. Positive feedback from moms and nurses showed how they could integrate use of the app into their regular home visits. These insights were later incorporated into the current version of Goal Mama being rolled out to Nurse-Family Partnership sites.
What our nurses are saying
“The work you are doing on this app is amazing. It will truly revolutionize the way the nurses are able to communicate and supply information.”
“You nailed the essence of goal setting and the nurse-client relationship. Thank you for making this happen!”
“This is bringing something to our field that we’ve never had, which is a home-visiting app that’s focused on cultivating goal setting and developing tools that we can use to enhance client engagement.”
Dawn Dailey, Ph.D., RN, PHCNS-BC – Contra Costa Nurse-Family Partnership
Watch Our goal mama co-creation story
About Our Partners
Hopelab is a social innovation lab focused on designing science-based technologies to improve the health and well-being of teens and young adults. Hopelab’s unique approach to driving positive health outcomes combines motivational psychology, socially focused design, and strategic partnerships to achieve broad impact. Hopelab was founded in 2001 is part of The Omidyar Group. Learn more at www.hopelab.org
Ayogo is an award-winning behavioral science-based software company, recently acknowledged as one of the 100 most innovative mHealth companies in the world. Ayogo’s Empower Platform substantially increases activation, adherence and persistence to therapy by tailoring content, tools and support to each person’s unique psychosocial characteristics. Ayogo is headquartered in Vancouver, Canada, with customers around the world, and strives to live the Ayogo motto: “do your best work, change the world, and to laugh every day.” Follow Ayogo on LinkedIn and on Facebook.